Go-to-Market Strategy

Why this service matters

As experienced operators, we drive successful market entry, positioning and growth by ensuring alignment with market needs, competitive dynamics, and regulatory landscapes.

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The CWH Difference

What sets us apart from the rest:

Operator Perspective

  • Senior healthcare operators lead and deliver projects
  • Built differently to deliver distinctive results, no shelfware 
  • Vast market access delivering market-validated, best practices
  • We treat your business as we would our own


Our methodology

We create measurable impact with our proven, simple four-step approach.

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Outline the market’s current state.

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Identify the headwinds and tailwinds influencing the market.

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Verify insights with research and statistics.

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Operationalize the strategy and kickoff the project.

More services

Other ways we help our clients succeed


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Revenue Optimization & Reimbursement

  • VBC Assessments
  • VBC Design & Contracting
  • VBC Implementations
  • Coding & Reimbursement for Healthcare at Home
  • Revenue Cycle Analysis & Improvement
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Data Analytics & Reporting

  • Data Strategy
  • Analytics
  • Reporting
  • Ongoing Support
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Operational Support

  • Operational assistance to develop and optimize new processes, workflows, and playbooks
  • Project Management Office (PMO) Staffing
  • Executive Operating Support
  • Healthcare Technology Implementations
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Investment Advisory Services

  • Business & Operating Diligence
  • Post-acquisition, prioritized 100-Day plan
  • Post-merger integration support
What clients are saying
The CWH team delivered exactly what we asked for and has helped advance and accelerate our GTM initiatives in a meaningful way.”
CEO b.well
Your team has provided us with the structure we needed to negotiate value-based contracts. We couldn’t have done it without you.”
CEO Square Medical
You are a very impressive team, and we greatly appreciate the approach to Phase I and the insightful foundation created. We’re very excited to get started on the next phase; the timing for preparing for and starting payer discussions, particularly in WA, is excellent.”
CEO Ideal Option
Working with CWH was a refreshing break from past experiences with management consulting firms. The CWH team delivered more than a pretty PowerPoint. We are executing on a well-researched, market-informed, and pragmatic work plan that fits our strategic plan to maintain a leadership in our category.”
CEO Advanced Diabetes Supply