Services

Go-to-Market Strategy

Why this service matters

As experienced operators, we drive successful market entry, positioning and growth by ensuring alignment with market needs, competitive dynamics, and regulatory landscapes.

Opportunity Mapping

Patient Engagement Strategy

Product-Market Fit Evaluation, Positioning & Messaging

Competitive Analysis

Regulatory & Reimbursement Analysis

The CWH Difference

Operator Perspective

Senior healthcare operators lead and deliver projects
Built differently to deliver distinctive results, no shelfware
Vast market access delivering market-validated, best practices
We treat your business as we would our own

Our methodology

We create measurable impact with our proven, simple four-step approach.

Alignment

Outline the market’s current state.

Insight

Identify the headwinds and tailwinds influencing the market.

Validation

Verify insights with research and statistics.

Activation

Operationalize the strategy and kickoff the project.

More services

Other ways we help our clients succeed

Revenue Optimization & Reimbursement

VBC Assessments
VBC Design & Contracting
VBC Implementations
Coding & Reimbursement for Healthcare at Home
Revenue Cycle Analysis & Improvement

Data Analytics & Reporting

Data Strategy
Analytics
Reporting
Ongoing Support

Operational Support

Operational assistance to develop and optimize new processes, workflows, and playbooks
Project Management Office (PMO) Staffing
Executive Operating Support
Healthcare Technology Implementations

Investment Advisory Services

Business & Operating Diligence
Post-acquisition, prioritized 100-Day plan
Post-merger integration support

The CWH team delivered exactly what we asked for and has helped advance and accelerate our GTM initiatives in a meaningful way.”

CEO b.well

Your team has provided us with the structure we needed to negotiate value-based contracts. We couldn’t have done it without you.”

CEO Square Medical

You are a very impressive team, and we greatly appreciate the approach to Phase I and the insightful foundation created. We’re very excited to get started on the next phase; the timing for preparing for and starting payer discussions, particularly in WA, is excellent.”

CEO Ideal Option

Working with CWH was a refreshing break from past experiences with management consulting firms. The CWH team delivered more than a pretty PowerPoint. We are executing on a well-researched, market-informed, and pragmatic work plan that fits our strategic plan to maintain a leadership in our category.”

CEO Advanced Diabetes Supply

Revenue & Reimbursement Optimization: A Strategic Perspective on Patient-Centric Revenue Cycle Management

This comprehensive guide explores innovative strategies to transform your revenue cycle management by prioritizing patient experience and operational efficiency. Dive into actionable insights on pre-service patient engagement, point-of-service enhancements, and post-service optimization to unlock the full potential of your financial health. Learn how integrating technology and tailoring solutions to meet payer requirements can enhance compliance […]

Challenges and Opportunities in Medicaid Value-Based Care

Medicaid faces significant challenges, including limited funding, difficulties engaging with diverse populations, and providers constrained by limited resources. However, these challenges also create opportunities for innovation through the adoption of value-based care (VBC) models tailored to Medicaid’s unique needs. Value-based models in Medicaid should prioritize member engagement, integrated services, and cost-effectiveness. Unlike traditional fee-for-service payments, […]

Opportunity to integrate behavioral health with primary care with CMS’ ahead model

The Centers for Medicare & Medicaid Services’(CMS) recently unveiled the States Advancing All-Payer Health Equity Approaches and Development Model (AHEAD Model). This 11-year total cost-of-care reduction model is designed to give state governments the tools to reduce spending and increase quality. A significant component of this model is the integration of behavioral health into primary […]

Five tips for your patient engagement strategy

“Engage your patient.” So important. So many different ways to approach it. Consumerism in healthcare is on a steep climb, yet due to a lack of clarity as to the best approach to patient engagement, many organizations offer a less-than-ideal, far-from-comprehensive strategy to tackle the initiative. Patients are no longer satisfied with a healthcare experience […]