Case Study
Revenue Pathway for Medical Device Awaiting FDA Approval
A medical device company awaiting FDA approval for a new use case and new device needed the most efficient reimbursement pathway and best Go-to-Market strategy.
Client Pain Points
- Current competition had large market share with providers.
- Needed to understand what they could expect for pricing.
- Needed an expeditious pathway to revenue for new product in process of FDA approval.
- Didn’t understand the private payer Medicare Advantage market and best revenue pathway.
CWH Solutions
- Conducted a market study with providers and payers to understand revenue/pricing opportunities.
- Provided a Go-to-Market approach for new product.
- Developed and put in motion a recommended pathway to revenue.
CWH Delivering Value
- Accelerated the company’s complete and accurate understanding of the pathway to revenue.
- Augmented internal resources to achieve customer traction.
- Provided a detailed execution roadmap.
- Set client in motion for market success.
