Case Study
Market & Product Expansion Strategy
An established, at-scale care access platform needed a clear strategy for market and product growth.
Client Pain Points
- Difficulty in the market’s clear understanding of the existing product’s value proposition.
- Lack of clarity on which market segments to prioritize for growth.
- Challenges in aligning internal product and marketing strategies with external market opportunities.
- Questions on internal resource allocation alignment with supporting market opportunities.
CWH Solutions
- Developed a clear product definition and corresponding value propositions; gained internal alignment.
- Created a strategic roadmap prioritizing market opportunities by buyer segments.
- Aligned internal teams and stakeholders around a shared vision and strategy for market expansion.
CWH Delivering Value
- Increased alignment and collaboration among internal teams and stakeholders.
- Effective and efficient allocation of resources towards high-impact market opportunities.
- Ability to effectively communicate product value to expanded target market segments.
- Internal alignment on explicit strategies to accelerate growth
- Focused initiatives on high-potential market opportunities tailored to specific buyer needs and personas.