Case Study

Market & Product Expansion Strategy

An established, at-scale care access platform needed a clear strategy for market and product growth.

Client Pain Points

  • Difficulty explaining the existing product’s value proposition.
  • Lack of clarity on which market segments to prioritize for future growth.
  • Challenges in aligning internal product and marketing strategies with external market opportunities.
  • Questions on internal resource allocation alignment with supporting market opportunities.

CWH Solutions

  • Developed a clear product definition and corresponding value propositions; gained internal alignment at all levels within the organization.
  • Created a strategic roadmap prioritizing market opportunities by buyer segments.
  • Aligned internal teams and stakeholders around a shared vision and strategy for market expansion.

CWH Delivering Value

  • Increased alignment and collaboration among internal teams and stakeholders.
  • Effective and efficient allocation of resources towards high-impact market opportunities.
  • Provided effective messaging and positioning of product value to expanded target market segments.
  • Gained executive and board alignment on explicit strategies to accelerate growth.
  • Focused initiatives on high-potential market opportunities tailored to specific buyer needs and personas.
This project was transformative for our organization. It provided us with a clear, data-driven roadmap that identified the most promising market segments and worthwhile pursuits. We’re now better equipped to communicate our product’s unique value to diverse stakeholders, ultimately driving growth and positioning us as a leader in our market.”
Chief Product Officer Care Access Platform Company