Tracy Lyn De Silva is an experienced healthcare marketer working on demand generation, sales enablement and product marketing through digital marketing strategies, event planning and customer engagement. Tracy was instrumental on introducing new processes and workflows; understanding the needs and end goal of a project; and socializing it within her team. Tracy has previous hospital experience working on both the administrative and marketing aspects, promoting clinical expertise, community outreach programs and enterprise marketing. Tracy is passionate about improving patient care, doctor outcomes and healthcare organizations' successes.